Universal Pictures asked us to create an unconventional and attention grabbing online campaign to promote their upcoming horror film Unfriended.

We decided to create an extreme version of the popular drinking game Never Have I Ever where we put friendships to the test by allowing people to play the game with their friends via browser webcam.
Client: Universal Pictures
Agency: North Kingdom
My role: Design, Concept Development
Buzzfeed, MTV, Comedy Central, Nerdist
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