While at Leagas Delaney, I got to work on the launch of Patek Philippe's new ladies Twenty-4 watch. The goal was to reach a new generation of younger ladies with a more clean and modern look, and to turn the watch into an iconic piece globally.
Our campaign "Begin your own tradition" tapped in to the fact that these classic watches are known to be passed on to the next generation, but suggesting that with this watch, you'd make your own decisions and invest in what you truly love. 
Client: Patek Philippe
Agency: Leagas Delaney
My role: Assisting Art Director, Designer
Back to Top