A social activation leading up to Valentines Day, for the release of Kiko's new, limited-edition collection Matte For You. The concept here was to forget about romance and have fun with your friends instead, with a little help from Kiko makeup.
We ended up creating 15sec videos that were released on social media throughout the week leading up to Valentines day. Each video focused on a fun scenario that these two friends got up to, as well as highlighting certain products from the collection each day, and complementing this with how-to videos and static hero shots of the products.
We came up with the concepts, shot it, and created the final assets in-house, to be used on social, in store, and on their website.
Client: Kiko
Agency: Spring Studios
My role: Concept Development, Designer, Assisting Art Director
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