With Deliveroo being the official new sponsor of the British tv program Ant & Dec's Saturday Night Takeaway, I was a part of the team who created the first wave of launch assets prior to the season premier. 
As the format of the show is all about people participating in various games to win prizes, we decided to create our own food related versions of some of these well-known games, to get people to interact with Deliveroo as a brand on social media, create buzz & shareability around launch time, and just to have a bit of fun really. 
Play one of the games here: https://www.roorider.co.uk/
Agency: Deliveroo
My role: Concept Development, design, animation
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